TURN OUR ACTIVE & ENGAGING AUDIENCE INTO YOUR CUSTOMERS
Webinars offer 100% share of voice with exclusive audience attention
PRECISION WEBINAR PRODUCTION
Complete project management
Connect and engage with users through “live” & “on-demand” webinars to generate contacts for sales
- Enhance credibility – highlight your company’s expertise to a captive audience
- Debut new products – demonstrate and introduce latest technologies and applications
- Engage with your audience – Q&A session with attendees and/or polling questions
- Leveraged lead generation – the chance to be recommended to attendees’ connections
- Raise brand awareness & recognition – logo, product placements and related assets
- Drive sales transactions – offer attendees a promotion code to buy your products
Option for single, dual or tri-time webinar broadcasts times enabling truly global coverage
by allowing users to attend at a time convenient to them
Educational Format & Content
- “Live” technical or product presentation(s), between 30-45 mins. depending on the type of webinar
- Q&A session, typically 15 mins., hosted by the moderator with questions from the audience through the chat session that are answered by the presenters
- Ability to add “live” in-webinar polling questions
- Full overview of all Q&A associated with all presentations of the webinar as well as outcome of any polling questions
- Webinars to be edited, produced, uploaded, marketed, hosted and moderated by Eclipse Business Media, including full programme management and coaching for recording, where needed
Promotion & Branding
- Marketing campaign promoting the “live” webinar offering branding, through (min. two) targeted and exclusive (global) email broadcasts, as well as listing on our relevant websites and portals
- Branding around the “auditorium” (viewing page) for all presentations as well as ability to add related links or related resources such as speaker slides, product literature, application notes, etc
Lead generation
- Ability to define additional fields in the online delegate registration form for both the “live” and “on-demand” webinar
- Registration report with full profile of each registrant for both the “live” and “on-demand” webinar
Post-event management
A webinar doesn’t finish at the end of the “live” broadcast – at Eclipse Business Media - we believe it is only just beginning as we offer longevity to your campaign and lead generation and educational programmes can be extended effectively for 6+ months beyond the event broadcast
- Ongoing marketing campaign promoting the “on demand” webinar to all registrants, offering further branding and awareness, promotions through a dedicated and exclusive blog and archiving on our websites allowing 24/7 user access, plus promotions within our educational and learning emails
- “On Demand” viewing for one year on our websites, offering longevity and ROI to your sponsorship
- Key related asset opportunity to make sure potential customers have a reason to attend, by offering the option to download speaker slides and/or transcripts to relevant application notes to literature downloads to specials offers
ENGAGING, INFORMATIVE AND INSTRUCTIVE CONTENT IS ALWAYS A WINNER
Let us help you optimise and make the most of the content you have
MAKE YOUR WEBINAR CONTENT MORE ACCESSIBLE
Text and webinar are an incredibly powerful duo
While we typically think of webinars as an audio-visual medium, text can also play an important role in making or breaking the attendee’s experience. Capture more value from your recorded webinar audio as there are people who prefer to read over watching...
Have you considered adding a transcript and/or captions to your webinar?
- Help your attendees remember and retain facts plus better understand complex topics
- Keep in mind those users who need to mute their audio at work, those who speak a different language or those who are deaf or hard of hearing
- Once a file has been transcribed it offers multiple uses as you can repurpose the content for sharing on other mediums, like blog articles, social media posts, email campaigns, eBooks, etc.
- Transcription is the first step to possible future translation into other languages
Last, but not least, these potential new customers can also easily share the information with a co-worker or department head who may not have the time to dedicate to watch the whole webinar in order to understand the value
Transcript
Capture more value from your recording
Example:
- Transcript (PDF): Maximize Your ICP-OES Instrument Performance and Uptime
- Presenter Interview (PDF): Maximizing Value in Metals Recovery
Captions (Subtitles)
Help users retain facts & understand complex topics
Example:
-
Mastering the art of GC column maintenance (webinar length 1:06:25)
Exclusive eSeminar
Multi-speaker & more in-depth presentation format
Examples:
Online Tutorials
Educate & Engage users for your products
Examples:
Spanish Language
Leverage our Spanish language expertise
Example:
- Detección de las Nuevas Sustancias Psicoactivas mediante el espectrómetro de masas de alta resolución Orbitrap MS (webinar length 35:00)
Note: there are approx. 400m native speakers of Spanish in 20 countries like Mexico, Argentina, Spain, etc and in e.g. in the USA Spanish is commonly spoken, the Spanish native language is deemed to be only second to Chinese as native language [Source: Babbel.com]
Japanese Language
Leverage our Japanese language expertise
Example:
- 高速糖鎖ラベリングおよび分離解析 - バイオ先発品からバイオシミラーまでの応用 (webinar length 25:22)
Note: there are almost 130 million native Japanese speakers living in Japan, the 3rd largest economy in the world [Source: Babbel.com & Worldbank.org]
