TURN OUR ACTIVE & ENGAGING AUDIENCE INTO YOUR CUSTOMERS
A eSeminar offers an in-depth presentation format
PRECISION eSEMINAR PRODUCTION
Complete project management
Connect and engage with users through “live” & “on-demand” eSeminars to generate contacts for sales
- Enhance credibility – highlight your company’s expertise to a captive audience
- Debut new products – demonstrate and introduce latest technologies and applications
- Engage with your audience – Q&A session with attendees and/or polling questions
- Leveraged lead generation – the chance to be recommended to attendees’ connections
- Raise brand awareness & recognition – logo, product placements and related assets
- Drive sales transactions – offer attendees a promotion code to buy your products
An eSeminar is a multi-vendor event and typically held over two sessions / days. It will be a mix of presentations by the sponsors as well as “neutral” thought leaders
Given its rich and extensive content base, the life-span of a eSeminar is typical longer than a webinar, so it offers great longevity and as such an excellent ROI
| For Example: | FOCUS | TOPIC |
| Exclusive opportunity | Cannabis Testing | Methods, Applications & Best Practices in Cannabis Testing |
| Exclusive opportunity | LC-MS | Improve your knowledge & Skills - LC/MS Best Practices |
| Exclusive Opportunity or Multi-Vendor | Environmental | Latest Advances in Environmental Analysis |
| Multi-Vendor | Forensics | Advances in Forensics & Toxicological Analysis |
Educational Format & Content
- “Live” technical or product presentation(s), between 30-45 mins. depending on the type of eSeminar
- Q&A session, typically 15 mins. per presentation, hosted by the moderator with questions from the audience through the chat session that are answered by the presenters
- Ability to add “live” in-eSeminar polling questions
- Full overview of all Q&A associated with all presentations of the eSeminar as well as outcome of any polling questions
- eSeminars to be edited, produced, uploaded, marketed, hosted and moderated by Eclipse Business Media, including full programme management and coaching for recording, where needed
Promotion & Branding
- Marketing campaign promoting the “live” eSeminar offering branding, through (min. two) targeted and exclusive (global) email broadcasts, as well as listing on our relevant websites and portals
- Branding around the “auditorium” (viewing page) for all presentations as well as ability to add related links or related resources such as speaker slides, product literature, application notes, etc
Lead generation
- Ability to define additional fields in the online delegate registration form for both the “live” and “on-demand” eSeminar
- Registration report with full profile of each registrant for both the “live” and “on-demand” eSeminar
Post-event management
A eSeminar doesn’t finish at the end of the “live” broadcast – at Eclipse Business Media - we believe it is only just beginning as we offer longevity to your campaign and lead generation and educational programmes can be extended effectively for 6+ months beyond the event broadcast
- Ongoing marketing campaign promoting the “on demand” eSeminar to all registrants, offering further branding and awareness, promotions through a dedicated and exclusive blog and archiving on our websites allowing 24/7 user access, plus promotions within our educational and learning emails
- “On Demand” viewing for one year on our websites, offering longevity and ROI to your sponsorship
- Key related asset opportunity to make sure potential customers have a reason to attend, by offering the option to download speaker slides and/or transcripts to relevant application notes to literature downloads to specials offers
ENGAGING, INFORMATIVE AND INSTRUCTIVE CONTENT IS ALWAYS A WINNER
Let us help you optimise and make the most of the content you have
MAKE YOUR eSEMINAR CONTENT MORE ACCESSIBLE
Text and eSeminar are an incredibly powerful duo
While we typically think of eSeminars as an audio-visual medium, text can also play an important role in making or breaking the attendee’s experience. Capture more value from your recorded eSeminar audio as there are people who prefer to read over watching...
Have you considered adding a transcript and/or captions to your eSeminar?
- Help your attendees remember and retain facts plus better understand complex topics
- Keep in mind those users who need to mute their audio at work, those who speak a different language or those who are deaf or hard of hearing
- Once a file has been transcribed it offers multiple uses as you can repurpose the content for sharing on other mediums, like blog articles, social media posts, email campaigns, eBooks, etc.
- Transcription is the first step to possible future translation into other languages
Last, but not least, these potential new customers can also easily share the information with a co-worker or department head who may not have the time to dedicate to watch the whole eSeminar in order to understand the value
Transcript
Capture more value from your recording
Example:
- Transcript (PDF): Maximize Your ICP-OES Instrument Performance and Uptime
- Presenter Interview (PDF): Maximizing Value in Metals Recovery
eSEMINAR ADD-ON
Captions (Subtitles)
Help users retain facts & understand complex topics
Example:
-
Mastering the art of GC column maintenance (webinar length 1:06:25)
eSEMINAR OPTION
Exclusive
Multi-speaker & more in-depth presentation format
Examples:
eSEMINAR OPTION
Multi-Vendor
Leverage our authoritative and well-respected experts
Examples:
NO SPEAKER? NO PROBLEM!
We are here to help - so do get in touch with us
Speaker identification - looking for a thought leader to align your products and branding with? We can help you identify the best candidate and approach the individual as an independent third party – explaining the event brief and facilitating the on-going relationship
